wavvy
/ Branding
/ Web design
/ UI design
/ Creative direction
Client
wavvy is a B2B and B2C SaaS platform for creating digital business cards.
Brief
I was asked to design the branding, website, and product UI, as well as provide creative direction to the junior designer, videographer, product team, and other marketing functions for their respective parts.
wavvy's brand tone is modern, and professional, yet fun and inclusive. It speaks mainly to young adults who are about to start their career or in the early stages of their career.
The Logo Process
The wavvy logo is meant to be fun while still serious, in keeping with the tone of the brand, therefore it is not too thick or too thin. It was composed of 5 “Vs” to create a cohesive look across the letters, which represents the professionalism of business networking. The “a” brings an element of playfulness and motion, replicating a wave.
The Style Guide Process
Color Palette
The color palette was chosen to resonate with both males and females making up Gen Z and Millennials. It features traditional colors found in the business industry such as blue, purple, black, and white, while including a pop of color with the light green. Brighter hues were considered, but too distracting for the subject matter of the brand. I decided it was better to communicate the fun and playful side in a more subtle way.
Elements, Shapes, Icons & Images
With these 4 brand components, it was key to communicate playfulness. The elements were created to bring life to any asset, while also doubling as functional shapes to be used for masking images. They’re each unique, representing office-like items in a variety of styles, further representing the uniqueness of individuals in these generations. Throughout the brand, you will see a consistent use of filled and non-filled buttons, shapes, elements, and typography to further contrast the sense of professionalism versus playfulness.
Here are a few examples of the user interface I designed for the product.
The interface is clean, simple, and easy to understand. Gen Z and Millennials resonate with tech that is functional but simple to grasp, especially given that the free plan is meant for users to create their own cards. As users input their information, a preview shows how the card will look after each step. There are clear barriers to options that are only available on premium plans, and clear steps throughout the creation and sharing process.
